LCF Fashion Ticker is the latest in headlines from around the world, and what you’re missing (so far) if your alarm resides in Pacific Standard Time:

James Franco’s Latest Job? Fashion Photographer [CNN Blog] – The busy actor/writer/director/student recently served as photographer for 7 For All Mankind’s fall campaign. [LINK]

Rising Fashion Star Viktor Luna to Live Stream Spring-Summer 2013 Collection [Sys-Con] – Season Nine Project Runway Finalist Viktor Luna will host a live event today at 4 p.m. EDT via Watchitoo to engage with fans and discuss his Spring-Summer 2013 collection. [LINK]

Photo: Stephen Lovekin/Getty Images North America

‘Fifty Shades of Grey’ Inspires Debut Ad Campaign for US Fashion Brand [Yahoo!] – Marc New York, a division of US luxury label Andrew Marc, debut ad campaign is inspired by the erotic international bestselling book by British writer E. L. James. [LINK]

Photo: AFP Relax News

and just for fun…

Not Even Olympic Officials Can Keep Ryan Lochte From His Diamond Grill [NY Mag] – Looks like Ryan Lochte has been hanging out with Lil’ Jon. Although told not to, Lochte popped in his United States inspired grill for the Olympic podium when receiving his Gold in the 400 [LINK]

Photo: Getty Images